Xtro.GG

Xtro.GG, an emerging gaming gears startup, sought to build esports quality gaming gears.

Objectives

Brand Awareness: Building a strong brand awareness.

Product Design: Building a product design that immediately resonates with the target customer base.

Community Building: Create social community that foster a sense of emotion among users, encouraging interaction and motivation.

Brand Identity: Establish a strong and recognizable brand identity that appeals to gaming enthusiasts of all levels.

Launch Strategy: Develop and execute a comprehensive digital marketing strategy to promote the brand and drive customer acquisition.

Challenges

Market Saturation: The gaming gear market is highly competitive, making it challenging to differentiate Xtro.GG from existing brands.

Indian Brand = Low Quality: The market is already fighting against the brand as they perceive Indian Brands to always be low quality.

Customer Retention: Maintaining customer engagement and retention is critical for the long-term success of the brand.