BodhAI | Currently Working

BodhAi, an innovative ed-tech AI startup, aims to revolutionize school education by offering personalized AI tutors for students, adapting to individual learning behavior and goals.

Objectives

• Brand Positioning: Build a trusted, innovative, and student-friendly brand image that appeals to both parents and schools.

• Product Design: Design intuitive, engaging, and highly functional UI/UX for the AI tutor platform, ensuring ease of use for students of varying ages.

• Emotional Connect: Craft visual and product experiences that reduce student anxiety, increase motivation, and create a sense of companionship with the AI tutor.

• Brand Identity: Establish a strong and recognizable brand identity that reflects intelligence, warmth, and futuristic innovation.

• Go-to-Market Strategy: Collaborate with the core team to develop digital assets and strategies for product demos, investor presentations, and pilot school partnerships.

Challenges

• Trust Barrier: Ed-tech market often faces skepticism regarding AI replacing human teachers; ensuring parents and schools trust BodhAi’s value proposition was crucial.

• Wide User Age Range: Designing a product that is equally usable and engaging for students from primary to higher secondary levels.

• Behavioral Personalization: Visually communicating the AI’s adaptive learning and behavioral understanding in a way that feels natural and not intimidating.

• Ed-Tech Competition: Standing out in a rapidly growing ed-tech space where many players promise "AI-driven learning."